Nafitha — Data quality starts at the window
Data quality starts at the window
- 20+
- years of consulting & market-research experience
- 8
- integrated services on one platform
- 7
- work stages from need to report
- 12+
- sectors and entities we serve
Our Services
An integrated suite of primary data collection, research, and survey services — serving government and private entities, research centers, universities, consulting firms, graduate students, and individuals.
- Field Surveys Face to face Surveys conducted by qualified field researchers across every region and governorate of the Kingdom. More
- Phone Surveys Phone data collection through a state-of-the-art call center with trained, qualified national teams. More
- Online Surveys Design, distribution and management of online surveys with precise targeting and AI-powered response-quality control. More
- In-Depth Interviews Specialized one-on-one interviews with stakeholders and experts for a deeper understanding of trends and motivations. More
- Focus Groups Moderated group discussions with selected participants to explore opinions and perceptions. More
- Mystery Shopper Covert visits and interactions that measure service quality and beneficiary experience against defined standards. More
- Statistical Data Analysis Data cleaning, coding, and analysis — turning raw responses into usable indicators and findings. More
- Report Preparation Professional reports supported by tables, charts, indicators, and executive recommendations. More
How We Work
Nafitha’s methodology starts with understanding the client’s need and ends with a decision-ready report — seven clear stages, each with its own standards.
- 1
Understand the Need
Define study objectives and target audience
- 2
Design the Instrument
Build the right data-collection tool
- 3
Define the Sample
Select a representative sample
- 4
Collect the Data
Execute across the right channels
- 5
Assure Quality
Traditional verification plus AI
- 6
Analyze the Data
Review, clean, and statistically analyze
- 7
Deliver the Report
Findings and executive recommendations
Register Now
Three doors, one window — choose yours.
Register as a Service Requester For government entities, companies and institutions, the non-profit sector, and students. Register as Requester Join as Online-Survey Participant Take part in online surveys and earn rewarding compensation. Join as Participant Join as Field Researcher Join the qualified researcher network and work to clear standards. Join as Researcher